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More changes are coming to the Publicis Groupe network as it continues restructuring, following an announcement made last December. The holding company has decided to drop the Optimedia name altogether in favor of Blue 449. The six remaining Optimedia offices and Match Media in Australia will all take the Blue 449 name.
In March Publicis Groupe announced a major restructuring of its media arm, Publicis Media, that broke apart longtime media agency ZenithOptimedia. Zenith now operates as a standalone agency, while Optimedia joined forces with Blue 449 to form Optimedia | Blue 449.
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