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Publicis Groupe is acquiring e-commerce shop Crown Partners.
Following the acquisition, Crown will be folded into Razorfish’s technology platform services, The Wall Street Journal reports. The tie-up makes sense because, as the WSJ notes, the shops both use Hybris, an e-commerce platform owned by SAP and Adobe.
Financial terms of the deal were not disclosed. Founded in 2001, Crown is based in Dayton, Ohio, and employs some 150 staffers in Dayton, New York, Dallas and Denver.
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