Adweek’s Brand Genius (formerly Marketer of the Year) Awards have recognized the best and brightest marketing minds for two decades now, but we need your help in uncovering some up-and-coming talent for consideration. Do you know a marketer who bursts with ideas, breaks with convention and gets incredible results? Then take a few moments to let us know. Your colleague could be chosen as one of our 2012 winners. The deadline for submissions is Friday, Aug. 24.
Nominating is easy. In no more than 500 words, just tell us why your Brand Genius meets the four criteria below (all nominees must have a corporate post with a brand big or small—no consultants, please). Be as specific as you can. The successful nominee will:
• Have played a leadership role in the past year to 18 months in developing a hot new brand or product, a buzz-worthy campaign, or played a key role in a successful brand turnaround/comeback effort.
• Conceived or led the development of a truly innovative marketing campaign or otherwise guided the overall marketing of a brand in a new direction. Risk-taking and unconventional thinking a plus.
• Deployed the full arsenal of marketing tactics—including traditional, social, guerrilla, etc.—to maximum effect.
• Proven the value of his/her marketing vision by producing measurable results in terms of fiscal results and customer counts.
Submit your nominee here and be sure to give us your own name, title and a way we can reach you.
Time to get your brand’s own genius some recognition! We’ll be waiting. —The Editors