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Provident Assigns Marketing Job to MD+A

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ATLANTA Provident Bank has tapped McCabe Duval + Associates to provide marketing materials detailing its recent acquisition of Southern Financial Bank of Virginia.

MD+A of Portland, Maine, said it was selected without a formal review to develop direct mail and collateral materials for the Maryland-based client. Christopher Duval, president of MD+A, said that the agency was chosen because of its experience in the financial services industry, including management of acquisition projects for previous clients.

New work for Provident will include account information packets for SFB customers. SFB branches will officially change their names to Provident Bank in early June as the consolidation of operations progresses, according to the shop.

Provident's acquisition of SFB adds approximately $1.5 billion in assets to its $5.3 billion, MD+A said. The transaction is key to the bank's strategy to strengthen its market position in Northern Virginia.

Provident Bankshares Corp. is the holding company for Provident Bank. The bank has 118 branch locations in Maryland, Virginia and southern York County, Pa.

Billings are estimated to be in the six-figure range, according to MD+A.