Protocol Marketing Restructures Into Divisions

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CHICAGO Protocol Marketing Group, one of the largest privately held marketing services agency in the United States, is reorganizing into six specialized divisions.

The realignment at the Deerfield, Ill.-based agency also comes at around the same time the company appointed Dennis Eastham president and chief executive officer. Eastham was chief executive officer of Brann Worldwide.

The reorganized Protocol now operates in six specialized units that can pursue new business with the option to cross-sell services to existing clients, company executives said in a statement today.



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