Project Natal's Ad Potential

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There has been a lot of hullabaloo in the videogame world around Microsoft’s announcement of Project Natal, which it plans to release this winter in time for the holidays. For those who have not heard about it yet, allow me to summarize for you.
 
Project Natal is Microsoft’s effort to compete with Nintendo. Nintendo has dominated Microsoft (and Sony) during the current generation of videogame consoles because of its ability to tap into the casual-gaming crowd.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in