Programmers Silent as Cablevision Launches iPad App

On the heels of similar offerings from Comcast and Time Warner Cable, Cablevision has begun rolling out an app that allows subscribers to stream live and on-demand content to their iPads.

Cablevision’s Optimum Live TV for iPad app provides streaming access to some 300 live cable networks and roughly 2,000 VOD selections. Having surveyed the landscape––since launching its tablet app in March, TWC has been getting pushback from programmers––Cablevision has said that not only does its new offering jibe with its existing carriage deals, but the app also meets all technical requirements for audience measurement.

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