As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement.
When your branding appears right alongside the characters and action of popular content, it's almost certain to stay there forever, making product integration one of today's hottest marketing topics.
That's why we dedicated this week's #adweekchat to the issue of product placement. When does it work? When does it derail a story for the sake of a plug?
More than 340 marketers and movie buffs joined the conversation, so check out a selected transcript below to see the questions and some of our favorite answers.
Viewing on mobile? You might want to try reading the transcript on Twitter.
The next #adweekchat will be held Wednesday, Aug. 29, so stay tuned for the next topic and guests!