You might not remember (or even see) the ads that run between segments of your favorite TV shows these days. But it's becoming increasingly difficult to ignore the product placements.
Whether it's a subtle prop in the background of an office scene or a jarring brand call-out that brings the plot to a halt, product placement has become one of the most common forms of marketing partnership between entertainment creators and brands.
It's also one of the most debated topics among audiences, observers and advertisers, which is why it will be the subject of this week's #adweekchat on Twitter.
If you have an opinion on product placement (and come on, who doesn't?), join us from 2-3 p.m. ET on Wednesday, Aug. 13.
In the meantime, you might want to check out David Gianatasio's piece in this week's issue of Adweek, where he looks at the central role of "immersive integration" in reality TV programs like RuPaul's Drag Race. You'll also probably enjoy our recap of seven memorable moments in the dubious history of product placement.
How to take part in #AdweekChat:
1. Make sure you're following @Adweek on Twitter.
2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) on Wednesday.
3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #AdweekChat hashtag in each post so you'll be part of the conversation.
Hope to see you then.