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LOS ANGELES One of the producers of An Inconvenient Truth is spearheading a pro-bono environmental consciousness campaign through Omnicom Group’s GSD&M Idea City.
Lesley Chilcott, co-founder of the nonprofit Unscrew America foundation (“So far, funded by me,” she says), has launched the initiative to convince viewers to replace incandescent bulbs with compact-fluorescent lights (CFLs) and light-emitting diodes (LEDs) and to dispose of used CFLs properly because of their mercury content.
In the 30-second “Deadly Serious” TV spot, a woman is changing the lightbulb in her closet when Paul Reubens (aka Pee-wee Herman) appears to thank her for “helping Mother Earth.”
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