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Seeking its first Hispanic ad agency, Major League Soccer has held discussions with four shops and will meet with a fifth next week, the client confirmed.
Rafael Morffi, manager of communications for New York-based Major League Soccer, said the organization has met with The Bravo Group and Vidal, Reynardus & Moya, both New York.
Morffi would name neither the two Hispanic shops that presented credentials earlier this month nor the agency slated to meet with the client next week.
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