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Price/McNabb in Charlotte, N.C., has been named agency of record for Glenayre Technologies. Annual billings were not disclosed.
Also based in Charlotte, Glenayre is a player in the telecommunications infrastructure industry.
“The average consumer wouldn’t know them, but if they have a pager or wireless phone, Glenayre probably is involved in what makes those things work,” said agency president Tom Eppes.
The shop has already begun public relations work on the account, with corporate identity, media and database management to follow.
Eppes said creative work on the account will be geared toward print, which will run in leading business magazines and professional telecom publications.
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