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Priceline.com's creative business is up for review, the company has confirmed.
Ark Advisors in New York is the consultancy hired to run the process. Ark could not immediately be reached, but sources said that the online travel site had already begun to contact agencies.
The brand, part of the Priceline Group (which also includes Kayak.com and Booking.com), spent $43 million in media last year, down from $49 million in 2013, according to Kantar Media. Collectively, the group spent more than $136 million in media in 2014, Kantar Media reported.
The incumbent is Butler, Shine, Stern & Partners in Sausalito, Calif.,
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