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NEW YORK Mars’ new line of premium chocolate M&M’s made a fashionable debut Sunday when new pitchwoman Eva Longoria Parker unveiled the candy collection at Mercedes Benz Fashion Week in New York.
The launch of the upscale chocolate candy line coincides with a multiplatform marketing blitz by Mars Snackfood U.S., Hackettstown, N.J., rolling out this week that showcases the brand’s sexiest M&M, Ms. Green, via TV and print.
Animated TV spots spoof Ms. Green’s popularity as the frisky M&M, who is portrayed as a sultry screen siren as she’s being filmed for an ad by fellow M&Mers, Red, Yellow and Blue, who are mesmerized by her presence and sexy voice and rendered speechless.
M&M’s candies were introduced as part of a mini fashion show that featured an appearance by Longoria Parker.
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