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“Tales of Financial Pragmatism” might sound like a staid campaign theme, but Raymond James wrings some fun from the proposition in its latest work by Martin/Williams.
The first salvo in the push by the Minneapolis agency is a TV spot airing during the American League Championship Series. It tells the story of “fastidious librarian Emily Skinner,” who, thanks to careful planning, lives life to the fullest — even at the age of 187. She’s seen marrying younger men, beating a virile guy at ping pong and hang-gliding.
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