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Independent BurnsGroup in New York has added lead creative chores on Post Foods’ line of cereals, which includes brands like Grape Nuts, Honey Bunches of Oats and Shredded Wheat.
All told, ad spending behind those brands totaled more than $90 million last year and about $45 million through the first half of 2010, per Nielsen.
WPP Group’s Ogilvy & Mather in New York had most recently handled the assignment. (Kraft sold Post to Ralcorp Holdings in 2008.)
“We need to think and act differently to win share,” said Bart Adlam, president of Post.
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