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Portrait: Your Majesty

The agency wants to be known as the king of groundbreaking digital creativity

Photo: Brad Dececco

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Specs
Who (l. to r.) Co-founders James Widegren, executive creative director; Jens Karlsson, executive creative director; Peter Karlsson, CEO, account director (no relation to Jens)
What Digital creative shop
Where New York offices

Your Majesty has offices in New York, Amsterdam and São Paulo, but its name refers to the monarchy in Sweden, where its founders came from, bringing that country’s digital savvy with them. For McCann Erickson in New York, Your Majesty designed and developed General Mills’ www.naturevalleytrailview.com, which uses Google Street View to capture data about national parks. Users can virtually hike more than 330 miles of trails, including Yellowstone and the Grand Canyon, while getting 360-degree panoramic views and interactive park information.