Womenkind: An Agency Run by Women, for Women | Adweek Womenkind: An Agency Run by Women, for Women | Adweek
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Portrait: Womenkind

Agency aims to make marketing more relevant to household purchase makers
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Specs
Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder 
What Creative agency targeting female consumers
Where New York

Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for women who start agencies. After working at big companies like Ammirati Puris Lintas, Kristi Faulkner and Sandy Sabean saw a need in the market for an agency that brings a uniquely female perspective. Clients agreed, with marketers like Citibank Women & Co., TD Ameritrade, Post cereals and Bag Borrow or Steal enlisting the 12-person shop. Look for Womenkind to make its national debut in May on AMC’s upcoming ad competition reality show, The Pitch.


Photo: Axel Dupeux




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