Portrait: Womenkind

Agency aims to make marketing more relevant to household purchase makers

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Specs
Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder 
What Creative agency targeting female consumers
Where New York



Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for women who start agencies. After working at big companies like Ammirati Puris Lintas, Kristi Faulkner and Sandy Sabean saw a need in the market for an agency that brings a uniquely female perspective. Clients agreed, with marketers like Citibank Women & Co.,

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