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Portrait: Walrus

This New York shop has an affinity for like-minded news and entertainment clients
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Specs
Who Frances Webster, co-founder, managing director; Deacon Webster, co-founder, chief creative officer 
What Creative boutique agency
Where Walrus offices, New York

Seven-year-old Walrus, which formed from the ashes of Mad Dogs & Englishmen, has Amazon as its largest client. But it’s also known for stunts like a 2009 app for steakhouse Maloney & Porcelli that generated fake expense receipts so high-rollers could hide their pricey steak lunches after the Lehman Brothers meltdown. Deacon Webster, who co-founded the agency with wife Frances, also has an affinity for clients like now-defunct Radar, The Economist, Comedy Central, AMC and Howard Stern. “We have a shared understanding that people won’t be interested in something just because you shove it under their nose,” he said.



Photo: Axel Dupeux