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Portrait: The Vidal Partnership

A multicultural independent whose entrepreneurial drive works for marketers across communications disciplines.
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Specs
Who (l.to r.) Gustavo Lauria, managing partner, chief creative officer; Alberto Ferrer, managing partner, marketing and operations; Marco Vega, managing partner, brand management; Brian Anderson, evp. digital experience; Antonio Ruiz, partner, communications planning; Manny Vidal, president, CEO 
What Full-service multicultural agency
Where New York

Beer is an essential part of the soccer-viewing experience. But how do you sell Heineken, global sponsor of the UEFA Champions League, to American fans who are hours behind the European broadcasts? The Vidal Partnership answered with The Fever Keeper, a browser extension that blocks all sites and social media references to the game for American viewers. The agency, founded by Manny Vidal in 1991, works for clients like the NFL, Sprint, TD Bank, Tylenol and Zyrtec. Last year, TVP scored its own big-league recognition after winning Remy Martin cognac’s marketing assignment, which includes strategy, brand advertising and digital.


Photo by: Axel Dupeux

 

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