Portrait: Profero | Adweek Portrait: Profero | Adweek
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Portrait: Profero

With roots in Europe and Asia, this digital agency has quickly gained a foothold in the U.S. thanks to its relationships with global conglomerates
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Specs
Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO
What International digital agency
Where Profero offices, New York’s Flatiron district

Established in Europe and Asia, Profero entered the U.S. market in 2008 without much notice. But the digital agency’s overseas relationships with conglomerates like Diageo and Unilever soon helped the New York office add global digital roles on brands including Smirnoff and TRESemmé. The shop also mirrors its clients’ organizational structure while concentrating creative and strategic teams in core markets like New York and London and programming and analytics capabilities in locales like Beijing and Shanghai, where talent costs less.


Photo: Axel Dupeux