Portrait: People Ideas & Culture | Adweek Portrait: People Ideas & Culture | Adweek
Advertisement

Portrait: People Ideas & Culture

After beating out bigger rivals to win Mohegan Sun, this shop has added work for Match, Ask.com
Advertisement


Specs
Who Doug Raboy (l.), partner; Domenico Vitale, founder 
What Creative agency
Where PI&C, New York


Domenico Vitale likes to keep a lean shop. Launched by the former Lowe strategist in January 2009, People Ideas & Culture survived the economic downturn by using outside production partners to serve its clients. Three years later, the agency is plugging away on centerpiece account Mohegan Sun and churning out projects for clients like Ask.com and AOL. Creative Doug Raboy joined as a partner last summer, bringing a long working relationship with Match.com. The shop’s focus on creative and strategic insights appears to paying off: It’s staffed up to more than 25 and earned $5 million in revenue last year.


 Photo: Axel Dupeux