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Portrait: Forward

Boutique marketing shop blends exclusive parties, digital content and slick PR to burnish brands' images

Photo: Hamilton de Oliveira

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Specs
Who
From left, co-founders Alexandre Sap, Leslie Dubest and Fabien Moreau
What Cultural marketing agency
Where Forward office, Paris

Less than a year after its principals peeled off from Havas, Forward has started making a name for itself by organizing brand-artist collaborations. To revive Pernod Absinthe, the small but storied namesake of Pernod Ricard. Forward brought in electronic music and fashion label Kitsuné to design a limited-edition bottle and an Absinthe-inspired apparel collection. Brokering these kinds of diverse marketing deals, the agency’s co-founders have expanded their footprint from New York and Paris to Tokyo.