Portrait: Ayzenberg Group

The interactive shop finds kids through the mobile, social platforms that obsess them

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Specs
Who (l. to r.) Gary Goodman, principal, creative director; Vincent Juarez, principal, media director; Stuart Pope, principal, creative director; Eric Ayzenberg, chief strategist, chief creative officer; Chris Younger, principal, director of strategy
What Interactive ad agency
Where Pasadena, California



Kids love Facebook. To promote the release of WWE All-Stars, Ayzenberg Group got fans to vote for their favorite wrestler in a simulated match and spread the word via the social network to unlock more videos and get WWE Shop discounts and other prizes.

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