Portrait: Ayzenberg Group | Adweek
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Portrait: Ayzenberg Group

The interactive shop finds kids through the mobile, social platforms that obsess them
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Specs
Who (l. to r.) Gary Goodman, principal, creative director; Vincent Juarez, principal, media director; Stuart Pope, principal, creative director; Eric Ayzenberg, chief strategist, chief creative officer; Chris Younger, principal, director of strategy
What Interactive ad agency
Where Pasadena, California

Kids love Facebook. To promote the release of WWE All-Stars, Ayzenberg Group got fans to vote for their favorite wrestler in a simulated match and spread the word via the social network to unlock more videos and get WWE Shop discounts and other prizes. Ayzenberg Group, which has created youth-targeted campaigns for clients like Atari and Microsoft for nearly 20 years, doubled down on the Facebook affinity with last month’s acquisition of social marketing shop The Social Method, adding 12 people to Ayzenberg for a total of 100-plus employees.



Photo by: Jeremy Goldberg


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