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Specs
Who Foreground: Shane Hutton (l.) and Lee Walters, headmasters. Background (l. to r.): Lorene Grinberg, conficiens administra; Agustin Sanchez, conceptual development; Jessica Darke, agency liaison; Jackson Morton, editor; Elizabeth Miller, agency liaison; Alex Esseveld, conceptual development
What Advertising, branding, marketing agency
Where Arcana offices, Los Angeles
Arcana Academy’s founders were heavily inspired by the Victorian era, even if their first work, for Sealy, is anything but: In the ad, a buttocks-shaped mattress tester bounces up and down faster and faster on a bed while a French woman’s voice coos about the product.
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