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Quick service chicken chain Popeyes has introduced a campaign featuring a feisty, truth-talking character, as part of its continued strategy of using real people in ads.
The new TV and radio spots show “Annie the Chicken Queen” promoting Popeyes chicken offerings with a no-nonsense approach. One spot touting two pieces of Bonafide chicken and a biscuit offer for $1.99 shows Annie telling a customer: “Get up off that floor . . . you heard me, sweetcakes.”
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