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Among people who stream or download video from TV networks — whether brief clips or full shows — there’s little enthusiasm for paying to do so. These viewers are not utterly oblivious, though, to the fact that somebody’s got to pick up the bill.
So, according to a new Knowledge Networks report, they’re willing, however grudgingly, to sit through advertising that accompanies such fare.
“Eighty percent of network video downloaders favor watching ads in exchange for free video — up from 67 percent in 2006,” says the report, which analyzes polling data gathered last November among Internet users age 13-54.
Moreover, “69 percent of network video streamers either watch the pre-roll ads before the video or listen to those ads while doing something else on the computer.”
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