Political Ads See a Slight Boost in Iowa

But spending trails where it was before 2007 straw poll

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Republicans are apparently taking all of this debt talk to heart. With the political season underway and the Iowa straw poll slated for Saturday, the GOP has turned into one frugal lot.

Certainly the big four network affiliates in Des Moines have seen an influx of spending from three of the nine GOP candidates competing in the straw poll: former Minnesota Governor Tim Pawlenty, Rep. Michele Bachman, Minn. and Rep. Ron Paul, Tex.

"It has accelerated in the last couple of weeks," said Paul Fredericksen, president and general manager of KCCI, Hearst Television's CBS affiliate in Des Moines.

"We had anticipated there would be more, but that has not happened," he added.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in