Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Polaris has assigned Havas’ McKinney + Silver its $10 million advertising account after a drawn-out review, according to the company.
The Raleigh, N.C., agency will handle creative and media duties for the company’s all-terrain vehicles, motorcycles and snowmobiles.
“Polaris offers McKinney a great opportunity to broaden our portfolio of brands with high-performance recreational vehicles that are a lot of fun,” said agency CEO Brad Brinegar in a statement. “We are looking forward to taking this industry leader to an even higher level of performance in the marketplace.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in