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PNC Bank is reviewing creative and media duties on its ad account, with a request for proposals due back within the next week, sources said.
The review comes two months after PNC acquired National City bank for $5.58 billion, creating the nation’s fifth-largest bank by deposits. Billings on the combined account are estimated at $100 million.
The incumbents on PNC and National City — independent Doner in Southfield, Mich., and Interpublic Group’s Campbell Mithun in Minneapolis, respectively — have been invited to defend, said sources.
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