Planet Fitness "Lift Things Up" | Adweek Planet Fitness "Lift Things Up" | Adweek
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Planet Fitness "Lift Things Up"

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“I lift things up and put them down." "I lift things up and put them down." Not exactly a conversationalist. This seems to be the only thing that this bulking bodybuilder with a Schwarzenegger-style accent can say to a rep at Planet Fitness that gives him a gym tour in this spot from Mullen. That’s pretty much the entire dialogue, and I can’t help but laugh each time I see it. You know the type. The meathead who may not say much at the gym, but you can hear the grunts and clanking of his weight lifting all across to the other side of the facility. With the simple walk-through setup and conclusion, the employee escorts him right out the door as he keeps repeating the answer to the rep’s question about what he does. For those interested in a different kind of gym experience, the ad makes it clear that at least dumb muscle heads could be avoided. Now what would the skinny guy do if he returns?--Eleftheria Parpis