Pitney Bowes Taps DigitasLBi for Global Media Business

Shop already handles digital strategy

Pitney Bowes has expanded its relationship with DigitasLBi in New York following a search to include its global media business, according to a representative for the company, who declined to provide more information.  

The shop will partner with fellow Publicis Groupe agency Starcom to develop and execute the company's media strategy across 12 markets. The Stamford, Conn.-based company tapped the agency for its digital strategy earlier this year in an effort to reposition the brand to be part of the digital commerce market.  

A consultant was not used for the search, which had two or three other undisclosed agencies in the mix, according to sources. 

Pitney Bowes is a manufacturing company known for hardware, software and services related to packaging and shipping. As of June, it spent just over $1 million in media, according to Kantar Media, up from 2013's $438,000 spend. 

"We're moving forward with an even stronger partnership to support the extensive offerings of this iconic brand," said Tony Weisman, CEO of DigitasLBi, in a statement. "Together, we’ll reach new audiences and consumer opportunities."

Adweek Blog Network