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Phillips Marketing, a San Diego-based marketing consulting firm, has launched a review of Southern California shops for an undisclosed theme-park account. Billings are estimated at $10-12 million, sources said.
“We are conducting a preliminary exploration of a closed list of Southern California agencies,” said Robert Phillips, president of Phillips Marketing.
Blind questionnaires have been sent to several midsized shops in Los Angeles, Orange and San Diego counties, according to sources.
Several of the questions pertain to the agencies’ experience with theme-park business.
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