Philips' Global Review Follows Executive Turnover

Incumbents DDB, Carat face tough slog

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Philips’ global creative and media review is still in the early stages, with incumbents DDB and Carat, respectively, gearing up for the inevitable uphill battle of keeping a mega-account.

The stakes are huge, given that globally Philips spends about $500 million in media each year. Also, the company finds itself at a strategic crossroads, as it eases out of the business of making televisions and invests in less sexy but higher margin products like medical devices for future growth.

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