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The Philadelphia 76ers pride themselves on representing a city with a rich, unconventional history, but in recent years, the team hasn't held up its end of the bargain (three straight losing seasons and a dismal 18-64 record last year). Hoping to rediscover its identity and usher in a new era, the NBA team looked no further than the city's own rebellious roots and its young, spirited players.
An action-packed, 90-second spot from creative agency Mother steps away from the traditional sports ad by weaving together shots of famous Philly landmarks, historic footage of former players on the court, a crop of the team's younger talent, die-hard fans and more.
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