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WPP Group’s Mindshare today confirmed that its North American CEO Scott Neslund is leaving the agency, succeeded by shop veteran Phil Cowdell.
The latter will report to Mindshare’s global chief executive Dominic Proctor. Neslund is departing to pursue other interests, the agency said.
The 44-year-old Cowdell most recently was one of Mindshare’s global client leaders, a role in which he helped key accounts and their agency teams evolve their marketing communications strategies.
He has also been involved in new business development, recently spearheading Mindshare’s successful global pitch for Intercontinental Hotels Group, which tapped the agency in March.
Cowdell,
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