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Few had heard of CitationShares before last month. However, a series of viral ads starring Olympian Michael Phelps have introduced the luxury jetliner to the masses.
Phelps singing Journey’s “Don’t Stop Believin'” as well as shooting a swim cap at a sleeping passenger have generated 150,000 views online.
The campaign is a push to get the Greenwich, Conn.-based luxury brand out of its predominantly upper echelon base and into the forefront of regular consumers.
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