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Consumer-goods giant Unilever has awarded media duties in China, Taiwan and Hong Kong to Omnicom Group’s PHD after a review, according to sources.
The client spends an estimated $450 million annually in the region, per sources. The China incumbent was WPP Group’s Mindshare, which defended.
The review is one of several concurrent media agency reviews Unilever is conducting around the world and the first to be decided. The client confirmed in July that it was launching the reviews, including one that covers North America, where Mindshare is also the incumbent.
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