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NEW YORK PHD has retained media planning and buying duties on Discovery Networks’ stable of television channels after a review, the client has confirmed.
Discovery, which spent nearly $80 million in major measured media last year, according to Nielsen Monitor-Plus, ranks among PHD’s top clients and the win comes three months after Scott Hagedorn was named U.S. CEO of the Omnicom Group agency.
Previously, Hagedorn was managing director of sister shop OMD’s East Coast region.
Sources identified the other finalists as OMD and Interpublic Group units Universal McCann and The Martin Agency.
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