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Mary Carpenter is the new president of PHD Midwest, moving to the Omnicom media network from WPP's Mindshare where she was managing partner of performance marketing.
The appointment follows PHD's win of global media planning business for Racine, Wisc.-based S.C. Johnson last month. That business will be handled out of PHD Chicago, where Carpenter will be based. Other marketers working with PHD in Chicago include Kohler, HP and Hormel Foods.
Carpenter's title is new and part of PHD U.S.
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