Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

30-second ad for Jublia will air in the 3rd quarter

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Interesting Super Bowl advertising news is afoot.

Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved last June by the Food and Drug Administration that's designed to treat onychomycosis, a fungal infection of toe nails. 

The spot, "Tackle It," was created by healthcare shop Harrison and Star and will feature football-themed animation from digital shop Th1ng. The brand's marketers don't plan to tease its commercial before it appears during Sunday's game.

Valeant's Super Bowl ad purchase—which will cost roughly $4.5

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