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Procter & Gamble’s Pantene is making a comeback with a new campaign from Grey that suggests consumers “Put it to the test.”
The beauty brand, which now offers products customized by hair type, named the winner of its first “Reality Hair Star Contest” with a live TV ad broadcast Tuesday on NBC’s season finale of The Biggest Loser: Couples.
The 60-second ad recapped the consumer contest that asked contestants to upload their best pitches for the role.
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