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Procter & Gamble will extend its Oral-B floss line into pick form with the launch of its new Oral-B Advantages Floss Pick next month.
The initiative marks the brand’s first foray into pick flossing as a way to encourage consumers to floss more often. “People know they should be flossing, but so often they don’t because the experience can be too messy and uncomfortable,” said P&G rep Allison Yang. “We designed these picks to give consumers a more enjoyable flossing experience with an easy-to-use design.”
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