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Procter & Gamble has shifted about 70 percent of its interactive-marketing business to nine shops, according to Vivienne Lee Bechtold, P&G director, global i-market ing knowledge and i-agency oversight.
Last July, the company began to trim its global roster of 40 i-shops in an effort to reduce costs and in tegrate online marketing pro grams. Cincinnati-based P&G spent about $8 million from January-September 2001 on interactive marketing, according to CMR Interactive.
The nine shops are Novo, San Francisco; Targetbase Interactive, Irving, Texas; imc2, Dallas; Arnold, Boston; Divine and Chemistri, both Chicago; Bridge Integrated Communications and Northlich, both Cincinnati; and Grey Interactive, New York, said Bechtold.
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