Peter Bauer Leaves Time Inc. | Adweek
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Peter Bauer Leaves Time Inc.

Exec spent 26 years with publishing giant

Peter Bauer, one of Time Inc.’s longer-serving executives, is hanging it up after 26 years at the magazine publishing giant.

Bauer spent most of his career at Time Inc., most recently serving as vp of Time Inc. Branded Solutions, and survived a number of reorganizations and layoffs.

His exit came just as Time Inc. laid off 6 percent of its global headcount, or 480 people, in the face of a challenging market for print advertising. Insiders called his departure a retirement and not related to the layoffs, however.

At his height, Bauer was president of company cash cow People magazine until that position was eliminated in 2004. He landed at Life, where he was publisher until the magazine folded in 2007. From there he moved into corporate sales and marketing in the Time Inc. Media Group. He was in his most recent position for about two years. His responsibilities will be absorbed by other people, per an insider.
 

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