Perspective: Sit Back and Relax

La-Z-Boy shifts from dude chair to mom's seat

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Long before the coinage of the term man cave—that realm in every house where dad reigns sovereign—the male dominion over the American home was manifest in a single piece of furniture: the La-Z-Boy recliner. Introduced in 1929 as “nature’s way of relaxing,” the first La-Z-Boy had been built from orange crates and sold as a porch chair—but men took to it immediately. In fact, it’s still hard to think of a product that better defines the domestic suburban good life than the all-in-one chair with the recumbent back and the tilt-up footrest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in