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Selling kitchen appliances has never been an easy thing—owing largely to the fact that appliances are afflicted by the deadly marketing combo of a necessarily high price and a wholly practical (read: boring) application. Americans can have a blast gathering around a new TV set. Not so with the new dishwasher.
Marketers have long known this, of course, which is why at least one proven manner of selling kitchen appliances has remained unchanged for half a century.
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