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Laundry detergent brand Persil ProClean announced plans to return to the Super Bowl this year after making its Big Game debut last year. TBWA will handle creative.
UPDATE: Persil released a teaser for its game day ad. The spot features a “certain Science Guy,” Bill Nye, “making a mess and cleaning it up.”
Persil had just launched in the U.S. in early 2015, so the decision to run a Super Bowl ad last year was quite a strategic one.
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