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Perrier has tapped American burlesque star Dita Von Teese as the face of a risqué new campaign.
The centerpiece of the effort, via Ogilvy & Mather, Paris, is an age-restricted interactive Web site (www.perrierbydita.com) that, according to Perrier, contains scenes that young viewers may find disturbing. Site visitors can enter “The Perrier Mansion” and follow Von Teese through different rooms—each featuring a different burlesque-themed game.
So what makes the site so risqué? Among other things, users can make Von Teese do what they command, such as caressing her breasts and pouring Perrier down her chest.
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