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After enduring a week of criticism that an iPhone application for its AMP Energy brand is sexist, Pepsi is pulling the plug on the effort.
“We have decided to discontinue the AMP iPhone application,” a Pepsi representative said in a statement. “We’ve listened to a variety of audiences and determined this was the most appropriate course of action.”
The “Amp up before you score” iPhone application gave dudes a variety of pickup lines and background info through digital flip cards for 24 different types of women, ranging from “rebound girl” to “treehugger.”
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